Harris Interactive (of the Harris Poll fame (Nasdaq:HPOL)) has chosen to team up
with Azure Knowledge Corporation with Azure serving as exclusive partner of Harris
Interactive for India.
After working for more than a decade for Fortune 500 companies and conducting market
research activities for its principals, Azure's dedication and performance bagged
one of the most specialized market research companies recognizing Azure's competence
and winning edge over other potential market research service providers.
This new partnership helps to expand Harris' innovative research and opinion polling
techniques and methodologies in a new direction in Asia and provides Azure Knowledge
Corporation additional opportunities to participate in bringing cutting edge and
proven research and polling techniques to the Indian and Asian market.
"This is a very important addition to our global capability," said Humphrey Taylor,
Chairman of The Harris Poll. "India has been in our scope for several years and
we have wanted to make sure that we had the right alliance. India is not just the
World's largest democracy; it is of course a huge country that is rapidly becoming
an economic powerhouse. We are now able to do a better job of serving our American,
European and other clients with Indian investments as well as Indian companies.
We hope to contribute to, and benefit from, the rapidly growing Indian economy.
Harris' partnership with Azure is an extremely important step in that direction"
Jay Ruparel, CEO of Azure Knowledge, stated, "Our alliance with Harris Interactive
has come up at an opportune time. The Market Research and Opinion Poll industry
in India and across Asia is still maturing and getting ready for proven yet customized
research across various sectors and respondent types. Harris with its expertise
in running research studies and polls across the US, UK and Europe for decades and
Azure with its execution capabilities, technology platforms and local know-how of
the Indian and Asian market is a great combination which will bring global expertise
along with local insights"
With state-of-art delivery centers in Ahmedabad, Chennai, Delhi in India and Xi'an
and Guanzhou in China, Azure employs more than 3500 professionals that provide Primary
Research, Desk Research, Mystery Shopping, Data Processing
and Survey Programming services. Azure serves leading Global Research Companies
and Fortune 500 clients providing Research Services, Customer Interaction Services
and Business Process Outsourcing (BPO) Services in more than 15 international languages
covering 75 countries.
Harris is one of the leading Global Market Research firms and is well known for
the Harris Polls ®. Harris has been credited for predicting the US presidential
elections and the UK and European elections consistently for decades.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging
research, technology, and business acumen to transform relevant insight into actionable
foresight. Known widely for the Harris Poll and for pioneering innovative research
methodologies, Harris offers expertise in a wide range of industries including healthcare,
technology, public affairs, energy, telecommunications, financial services, insurance,
media, retail, restaurant, and consumer package goods. Serving clients in over 215
countries and territories through our North American, European, and Asian offices
and a network of independent market research firms, Harris specializes in delivering
research solutions that help us - and our clients - stay ahead of what's next. For
more information, please visit www.harrisinteractive.com.